a one page narrative summary of the case answering the questions
1. Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan? Is Tesla at a competitive advantage or disadvantage? How will that evolve?
2. What do you think of Tesla’s entry strategy? What barriers did it have to overcome? Should Nissan learn something from Tesla’s approach? Will other firms follow in Tesla’s footsteps?
3. Do you think Tesla’s secret plan (p9) was really a plan or an ex-post rationalization? Would it matter?
4. How do you expect the industry to evolve?