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Based on reading (pdf file) answer the following questions (3 paragraphs per que

Based on reading (pdf file) answer the following questions (3 paragraphs per question).1. Can companies easily develop compensation that is both internally consistent and market competitive? What are some of the challenges to this goal?2.Which do you believe is most important for a company’s competitive advantage: internal consistency or market competitiveness, or both? Explain your answer.

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