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CANYON RANCH CASE STUDY What is the value of Customer Information to Canyon Ranc

CANYON RANCH CASE STUDY What is the value of Customer
Information to Canyon Ranch?
As CIO how would you make the case to develop or buy a CRM
system and business intelligence tool?
What impact do you think these systems may have on the company
specifically it’s strategy?
What advice would you give the executives of Canyon Ranch?

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