BSB 126 – MARKETING PLAN ASSIGNMENT INSTRUCTIONS
SEMESTER 2, 2018
YOUR INDIVIDUAL TASK
You are to choose one product/brand from the list below, research the industry and construct a basic marketing plan
for how you would grow your chosen product/brand and reach your stated marketing goal. This is an individual
assignment, and therefore you should neither collaborate nor collude with anyone else including other students –
past, present or future.
BRAND LIST – SEMESTER 2, 2018
Choose one brand from this list as the subject of your marketing plan. Assume the role of marketing manager for the
product/brand and your job is to construct a basic marketing plan to grow the brand.
From somewhat humble Australian origins, Milo is now a global
brand generating more than $1billion in revenue for Nestle.
However, the Milo brand has come under increased scrutiny for
high sugar content in some of its products. What should Milo
do to keep growing an already successful brand?
Dymocks has moved to become the largest book retailer in
Australia in the face of increasing challenges from all fronts.
Digital books, international competitors, younger generations
reading fewer traditional books and more. If you were
marketing manager for Dymocks, how would you grow the
The Australian and global market for vitamins/supplements is
booming, but with growth comes increased competition. As
marketing manager, what decisions would you make to grow
Blackmores?BASIC MARKETING PLAN – OUTLINE AND EXPLANATION
I. SITUATION ANALYSIS [approx. 500 words]
This section provides general information about the marketing environment including the company, its goals and
resources. SWOT and CDSTEP analyses are appropriate for this section. Given the tight word limit, I suggest you put the
SWOT and CDSTEP in the appendices and refer to the most relevant factors in this section. Direction can be found in
chapter 4 of the text, and…