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Read the case study on True Green Lawn Care found at http://www.marketingsherpa.

Read the case study on True Green Lawn Care found at
http://www.marketingsherpa.com/article/case-study/b2c-company-saves-with-integrated-email.
which is written from a marketing perspective. Due to falling
sales, True Green worked to increase its customer base through
strategic marketing initiatives. Provide a brief summary of the
situation. From a performance measurement view, review the
performance indicators that were tracked. Do you agree with the
items that were tracked? What additional indicators do you think
should have been considered for measuring performance at True
Green? This should be written in a 2-3 page paper. please include
the references at the bottom of the paper.

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