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Write a case study of Unilever and briefly describe the International Business O

Write a case study of Unilever and briefly describe the International Business Operations Task 1 Select an organisation that engages in international trading develop a report that: • Identifies and explain the impact of the main external factors on its operations. • Design a marketing strategy to ensure organisational success across various international arenas with special focus on standardisation and adaptation. • Analyse the internal environment to identify any resource gaps that would be needed to make the strategy a successful one. • Evaluate the extent to which the organisation could design and create new products and services to cater to the changing needs of the global markets. Task 2 Write an essay that explains the approaches available for an organisation to develop their global operations along with explanations on its timely utilization and the issues that could arise. In addition, discuss the benefits of research and development for products/services with reference to how these can be protected in international markets.

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