Write a reflective essay on the above acse study ”
googling with china”. write 2 A4 pages on it and answers of
question 1 to 4.
Integrative Case Study Googling with China Google was formed by two PhD students from Stanford University, Sergey Brin and Larry Page, who had developed new Internet search technology. With an initial investment of US $100,000, from one do the founders of Sun Microsystems, Google began as a start-up technology company in California in the autumn of 1998. Brin and Page rapidly gained investment of US $25 million from two venture capital Google became a public company through an’initial public offering (IPO) in the summer of 2004 although Brin and Page maintained control through ownership of special shares. By this time, Google far the world’s most popular search engine. From the year 2000, Google had a revenue stream was by from text-based advertising, which appeared in a separate column next to search results In 2005, they introduced a system of placing adverts on other websites, sharing revenue with the content providers. Google explicitly set out to be a business that was different from the norm. Its IPO letter to potential investors in 2004 began boldly: Google is not a conventional company. We do not intend to become one.’This letter also encapsulated the company’s well-known ‘Don’t be evi injunction, which had been proposed and adopted at an early staff meeting DON’T BE EVIL Don’t be evil. We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company [Bold and italics in original] Google’s internal HR practices have been designed to engage employees in innovation. Famously. for example, engineers can take 20 per cent of their time to focus on their own projects. It is claimed that over half the companÃ½’s product innovations each year, including Gmail and Goopl News, began life in this ’20 per cent time China was a huge potential market for Google, with a fifth of the world’s populatio rapidly growing number of Internet users: 103 million by 2005 flow into and out of China had to pass through a state ‘firewal’ system that blocked con with certain sites. In addition, the government had used the Internet to track down a dissidents. In the early 2000s, Google hosted its Chinese-language service from the U n as well as a . However, Internet information connection nd prosecute S. However