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You are appointed as Marketing Manager of the Hilton Hotel in Durban. A 5-star a

You are appointed as Marketing Manager of the Hilton Hotel in Durban. A 5-star accommodation paradise that mainly caters for business travellers. The Hotel has won the accolade of being South Africa’s Leading business hotel for 5 years running. The Hilton Hotel offers a dynamic business centre, a fully equipped fitness centre to keep up with your routine and a grand ballroom for special occasions. Check out the Unique Wellness Spa, or the exclusive, stylish Business Lounge serving complimentary snacks and beverages throughout the day for the Executive floor guests.To determine the right price per night for the Hotel is not a simple task. Use the website of the Hotel to guide you. Which factors could possible influence the final price for accommodation during the December 2018? Discuss each factor in detail and make use of practical examples to support your answer. Based on market segmentation, draft a profile of a potential customer. Motivate each identified variable.Write an essay in FULL SENTENCES where you address all the issues mentioned in the two paragraphs under the title: a potential customer profile of a Hilton Hotel guest and a motivated price calculation for one night in the King Deluxe Room with Sofa and breakfast included.

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